Under the program of ACEO for School Innovation, our members George Maroutsis and Takis Kiousopoulos visited the 26th and 29th Schools of Acharnon and made two presentations - integrated in the program Media Smart - to 120 students of 5th and 6th grade.
The presentations, covered communications and advertising issues and informed students, among other things, how advertising works, the methodology to create messages and the relationship between social media, advertising and overall communication, for commercial or other purposes.
The presentations were made with the assistance and organizational support of the school directors Mr. Matthaios Patrinopoulos and Fotis Perris and with the valuable cooperation of the coordinator Ms. Nasia Panagopoulos. Note that the two schools have been distinguished as Innovative Pathfinder Schools by Microsoft and implement the Programme/Action Media Smart for participating in the European Group NETWORK Menon.
Characteristic of the importance of the presentations is the following extract from a letter of the two directors:
“Mr. Maroutsis worked with us so that we can offer to our students the image of advertising, from the perspective of the authors and advertisers. Mr. Maroutsis with an excellent presentation, managed to reach their interest as a master teacher, puzzling them for messages that are hidden and those that emerge through advertising. Moreover, Mr. Takis Kiousopoulos, one of the most important people in advertising in our country, visited our school and gave our students the unique opportunity to express their concerns and revise many of them beliefs, through the guidance of a man of experience and creation”.